Tourism New Zealand recently concluded its annual two-day Regional Showcase for the trade industry in Sydney. The event, which took place on 21-22 February, allowed 23 of New Zealand’s Regional Tourism Organisations to engage with Australian Product and Marketing Managers from top travel companies. This provided an opportunity for both parties to exchange market insights and information about destinations and products.
Showcasing the Diversity of New Zealand’s Tourism Offerings
During the first day of the Regional Showcase at the Intercontinental Hotel, the focus was on providing the New Zealand industry with a better understanding of the Australian market. Nichola Quail, the founder and CEO of Insights Exchange, led a series of panel sessions sharing their most recent research on consumer trends.
Building Partnerships and Collaborations within the Travel Trade
This was followed by a discussion on aviation with industry experts from Christchurch Airport, Air New Zealand, Qantas, and Three Consulting, as well as a conversation on the significance of ‘Responsible Tourism’ with Intrepid Travel.
The New Zealand industry had the chance to meet with Australian travel product and marketing managers on the second day in pre-arranged meetings to strengthen connections and exchange information about destination products.
Fostering Genuine Connections between New Zealand and Australia
Andrew Waddel, General Manager of Tourism New Zealand in Australia, stated that the Tourism New Zealand Regional Showcase is a key event in their trade calendar, where industry experts, travel product managers, and New Zealand Regional Tourism Organizations come together.
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Showcasing New Zealand’s Commitment to Sustainable Tourism
The two-day event offered an opportunity to gain a better understanding of the Australian market, build business relationships, and exchange important product information about the latest and greatest offerings in New Zealand. This event highlighted the crucial role that Australia plays as the top source market for holidays in New Zealand.
“We are excited for the next opportunity to unite the industries of Australia and New Zealand.”TRENZ in Wellington, May 2024.”
Tourism New Zealand Regional Showcase Wraps in Sydney
The Tourism New Zealand Regional Showcase concluded in Sydney on February 25, 2024, after two days of connecting tourism operators from New Zealand with key travel trade partners in Australia. The event provided a platform for delegates to explore the diverse range of tourism experiences available in New Zealand, and to build partnerships that will drive future growth in the sector.
Key highlights of the showcase included:
- Presentations and workshops on New Zealand’s tourism products and experiences: Delegates learned about the latest developments in New Zealand’s tourism industry, and gained insights into the unique experiences that can be enjoyed in different regions of the country.
- Networking opportunities: The showcase provided ample opportunities for delegates to connect with key decision-makers from the Australian travel trade, and to build relationships that will benefit both businesses and destinations.
- A focus on sustainable tourism: The showcase highlighted New Zealand’s commitment to sustainable tourism, and featured presentations on best practices in this area.
The Tourism New Zealand Regional Showcase is an important event for the New Zealand tourism industry, and it plays a vital role in promoting New Zealand as a desirable tourism destination to the Australian market. The 2024 showcase was a successful event, and it is expected to generate significant business opportunities for New Zealand tourism operators.
